Here is a great example of how some people fall victims to good marketing. Thinking it is "better, faster, lighter" is already programmed into their minds. However, on their defense, the phone shown to them is not in a case. I have yet to see a person with an iPhone that doesn't use a heavy and bulky case. I bet if you take the case off your iPhone 4S right now, it will feel lighter and sleeker. Give it a try and let me know how it feels.
Jimmy Kimmel says it best... "It's all in your head".
About Fernando Sosa
Fernando Sosa is an entrepreneur, marketer, technology consultant, project management professional, and software developer who helps businesses and organizations make the most of their information technology resources and increase revenue.
492C Cedar Lane, Suite 303
Teaneck, NJ 07666
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